TechCrunch / 2026-11-04

India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market

More than 118 million users watch microdramas every month as the serialized format has taken off in India. EloElo's Story TV is one of the top apps for microdramas, with over 33 million active users, according to analysts.

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Source cover image: India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market — Source cover image · techcrunch.com2026-11-05 UTC

Source record

Source: TechCrunch
Published: 2026-11-04 04:45:00 UTC
First discovered: 2026-11-04 07:45:31.865Z
Last collected: 2026-11-04 20:00:24.876Z
Author: Ivan Mehta
Topic: Other
Classification: Other stories
Evidence level: E1 · source record; conclusions unverified

Research analysis

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Source record

Source account: More than 118 million users watch microdramas every month as the serialized format has taken off in India. EloElo's Story TV is one of the top apps for microdramas, with over 33 million active users, according to analysts.

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